Best Events in partnership with PMK•BNC (www.pmkbnc.com) and TAO Group, have joined forces with Budweiser to present the TAO/MARQUEE powered nightlife destination in London with the return of Club Bud. The two-night event will mark Club Bud’s highly-anticipated return to supporting Team USA athletes following successful activations in 2008 and 2010. For one weekend, Club Bud will serve as a one-of-a-kind pop-up destination and VIP venue hosting influencers, athletes and celebrities.
“Club Bud has consistently delivered unforgettable experiences for party-goers,” said Jeffrey Best, owner and founder of Best Events. “As thousands from around the globe descend upon London, we are thrilled to join Tao Group to host world-class athletes and toast their achievements during what is sure to be another unforgettable entertainment experience.”
Located in the iconic Roundhouse London on Chalk Farm Road, the space will serve as the hub of nightlife in the city, serving thousands of athletes, media and entertainers each night. Doors open at 10:00 p.m., with the events expected to draw more than 2,000 people. The guest list will include athletes, sports legends, music and movie stars and some very lucky consumers.
First launched in 2006, Club Bud has become a staple celebratory property with athletes from Team USA and around the world. Budweiser recently announced an extension of its commitment to the U.S. Olympic Committee and Team USA through 2016. The iconic beer brand will continue to serve as the exclusive malt beverage sponsor of the USOC, with which it has enjoyed a nearly 30-year partnership.
Marquee and TAO: Marquee and TAO nightclubs will bring their sophisticated nightlife savvy and VIP expertise along with a roster of their cutting edge DJs and performers to London. Celebrity favorites, the venues are known for spicing up nightlife in NYC and Las Vegas and will provide attendees and athletes in London live DJ sets by Gareth Emery, Swizz Beatz, Sam Young and more.
Club Bud is a joint venture between Best Events, PMK•BNC and Tao Group. The objective of the activation is to provide athletes and attendees a place to gather and celebrate.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful and crisp beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is brewed using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
ABOUT BEST EVENTS
Best Events is a full-service event production company created by Jeffrey Best to design, produce and create unique event environments that are at the intersection of commerce and art. For over 20 years, Best Events has been known to produce some of the most high profile events in the entertainment, corporate and fashion arenas.
PMK•BNC is a premier entertainment public relations and marketing agency that addresses the changing needs of the entertainment industry. The company provides unmatched expertise and insight for clients and corporations seeking to use entertainment and pop culture to connect with media, consumers, fans and communities. With a staff of more than 170 in Los Angeles, New York and London, the agency represents a who’s who of personalities from film, music, television, sports and content creators, as well as corporations, networks and established brands. PMK•BNC delivers comprehensive solutions that include public relations, entertainment marketing and outreach, sponsorship, event marketing, product placement and integration. PMK•BNC is part of the Interpublic Group (NYSE: IPG). For more information, visit www.pmkbnc.com, @pmk_bnc on Twitter or PMK•BNC on Facebook.
ABOUT TAO GROUP
The Tao Group is considered to be a leading restaurant and nightlife company that develops, owns and operates many of the most successful food and beverage facilities in the United States. The Tao Group partners include: Marc Packer, Richard Wolf, Noah Tepperberg, Jason Strauss and Louis Abin. Collectively the 5 native New Yorkers are the creators of both TAO Asian Bistro, Nightclub & Beach and LAVO Italian Restaurant& Nightclub. Both TAO & LAVO have locations in Las Vegas (Venetian & Palazzo Resorts) and in New York City (58th Street between Park & Madison Avenues). The group opened Marquee Nightclub & Dayclub, an indoor/outdoor club, in The Cosmopolitan of Las Vegas on New Year’s Eve of 2011 and in June of 2011 they launched the Dream Downtown hotel where the team operates all of the hotel’s food and beverage outlets including room service, Ph-D Rooftop, Electric Room lounge and Marble Lane Steak Joint. Most recently, they have opened Marquee – The Star, Sydney, in Australia, which is a joint venture with The Star’s parent company, Echo Entertainment, and is the group’s first venture outside the United States.