Beulah London – the ethical label favoured by the Duchess of Cambridge – launches its online shop

Kate in Beulah (PA image)

From this month, customers nationwide will be able to shop online for the beautiful Beulah collection as worn by the Middleton sisters, Camilla Rutherford, Poppy Delevigne, Natasha Bedingfield and a host of other fashion savvy stars. Formerly exclusively available in a select number of London boutiques or by invitation to the SW6 showroom, Beulah can now be delivered to your door.

With its colourful yet classy evening dresses and 70’s inspired fringed kaftans or floral, festival-chic, floaty maxi skirts, Beulah’s range is not just feminine and flattering it also carries an ethical message.

The partners behind the label (Natasha Rufus-Isaacs and Lavinia Brennan) explain ‘,Beulah London traces its origins back to 2009, when the two of us had a life transforming opportunity to work in Atulya, an aftercare home in Delhi slums. Having witnessed the harrowing effects of human trafficking and sex trade, we felt moved to raise awareness of this important issue. We hit on an idea of launching an ethical fashion label with a transparent supply chain, focused on timeless and effortless elegance. Beulah London was launched in 2011, helping provide a sustainable livelihood to those that have come out of sex trafficking.’

Each exquisite Beulah garment comes with a reusable canvas bag – bearing the distinctive butterfly logo – which has been made by these victims of trafficking and some of the items from the collections are produced through ‘Open Hand’ which is a Delhi women’s community project looking to break the poverty cycle.

In addition, the proceeds from each of Beulah’s distinctive Shibani scarf (as worn by Jessica Alba and picked as a ‘must have item’ by Vogue stylist Martha Ward) go to the United Nations Blue Heart campaign.

The label was listed by the Sunday Telegraph recently as one of Kate Middleton’s essential dresses and Sophie Anderton auctioned her Beulah LBD to raise money for the Too Many Women charity.

Beulah’s entire SS12 collection is available to purchase online at http://www.beulahlondon.com.

-Ends-

For more information, press samples, image/look book requests or to interview Natasha and Lavinia please contact Firgas Esack on firgas@raw-material.co.uk

Notes to Editors

  • Beulah’s showroom is in Parson’s Green and the SS12 collection is available to call in for press requests
  • The Shibani scarf is available in coral or blue and retails at £80
  • Beulah’s range also includes a Wedding collection – view images at http://www.beulahlondon.com
  • The canvas bags are made by the Freeset project in Kolkata
  • Follow Beulah on Facebook at Beulah-London and Twitter @beulahlondon
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